About BMW
BMW — Bayerische Motoren Werke — is one of Germany's most prestigious carmakers, synonymous with sporty driving dynamics, innovative technology and a premium feel.
Headquartered in Munich, BMW has stood for engineering precision and the joy of driving for over a century. Its range spans the compact 1 Series through to the luxury 7 and 8 Series, a full line-up of X SUVs, and an expanding family of fully electric i models. The brand also owns MINI and Rolls-Royce. On Otomox you can explore every BMW model, compare body types and technical data, and jump straight to live offers from private sellers and professional dealers across Europe.
BMW models
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Brand description
| Model | Body type | Powertrain | Segment |
|---|---|---|---|
| 1 Series | Hatchback | Petrol / Diesel / Hybrid | Compact |
| 3 Series | Limousine / Touring | Petrol / Diesel / PHEV | Mid-size |
| 5 Series | Limousine | Petrol / Diesel / PHEV / EV | Executive |
| X3 | SUV | Petrol / Diesel / PHEV | Mid-size SUV |
| X5 | SUV | Diesel / PHEV / Hydrogen | Large SUV |
| i4 | Coupé (Gran) | Electric | Premium EV |
| iX | SUV | Electric | Flagship EV |
| 8 Series | Coupé / Gran Coupé | Petrol | Grand tourer |
History & development
BMW was founded in 1916 and began life building aircraft engines. After the First World War it shifted to motorcycles and then automobiles, and over the following decades grew into one of the most important manufacturers of premium and luxury vehicles in Germany. The company is closely associated with Munich, where its headquarters remain.
Model overview
The range stretches from the compact 1 and 2 Series, through the mid-range 3, 4, 5 and 6 Series, up to the luxury 7 and 8 Series. Alongside the sedans sit the broad X line of SUVs, the Z roadsters, and the high-performance M variants aimed at sport-oriented drivers. Since the 2010s BMW has increasingly focused on electromobility, with the i sub-brand now an integral part of the line-up.
Special features & innovations
BMW is known for combining driving dynamics with comfort. Longitudinally mounted engines and rear- or all-wheel drive are typical features, contributing to sporty handling across many models. In design, the brand follows a clear, recognisable language anchored by the twin-kidney grille.
Market position
BMW competes directly with Audi and Mercedes-Benz in the premium segment and holds a strong presence with both private customers and fleets. The 3 and 5 Series are particularly popular as company cars, while the brand continues to push hard on electric models and alternative drive systems such as the iX5 Hydrogen.